Flashcard 6 - Workplace Documents Flashcard Set for the WorkKeys

business to business

In the world of marketing and sales, understanding acronyms like B2B and B2C are critical. B2B refers to a company’s relationship with other companies to whom they are selling goods or services. In this relationship, one business is selling to another business, as opposed to B2C, which is the relationship between the business and the consumers to whom they are selling products or services.