Flashcard 1 - Workplace Documents Flashcard Set for the WorkKeys

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The correct answer is:

click-through rate


Explanation:

In today’s growing online marketplace, Internet traffic rates have become key to business success. The acronym CTR stands for “click-through rate”, which indicates the number of clicks an on-page advertisement receives on a particular webpage. Higher CTRs indicate more successful ads, as they have generated more traffic by people clicking on them.

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