Given a choice between a product made in the U.S. and an identical one made abroad, 78 percent of Americans would rather buy the American product, according to a new nationally representative survey by the Consumer Reports National Research Center. More than 80 percent of those people cited retaining manufacturing jobs and keeping American manufacturing strong in the global economy as very important reasons for buying American. About 60 percent cited concern about the use of child workers or other cheap labor overseas, or stated that American-made goods were of higher quality. And people would pay extra to buy American. More than 60 percent of all respondents indicated they’d buy American-made clothes and appliances even if those cost 10 percent more than imported versions; more than 25 percent said they’d pay at least an extra 20 percent. (Perhaps more surprising: According to a new survey of consumers in the U.S. and abroad by the Boston Consulting Group, more than 60 percent of Chinese respondents said they’d buy the American-made version over the Chinese even if it were to cost more.)
A curious thing is happening among American shoppers. More people are taking a moment to flip over an item or fish for a label and ask, is it “Made in the USA”? Wal-Mart, the nation’s largest retailer, earlier this year announced it will boost sourcing of U.S. products by $50 billion during the next 10 years. General Electric is investing $1 billion through 2014 to revitalize its U.S. appliances business and create more than 1,500 U.S. jobs. Mom-and-pops are also engineering entire business strategies devoted to locally made goods — everything from toys to housewares. And it’s not simply patriotism and desire for perceived safer products which are altering shopping habits. The recession, and still flat recovery for many Americans, have created a painful realization. All those cheap goods made in China and elsewhere come at a price — lost U.S. manufacturing jobs. A growing pocket of consumers, in fact, are connecting the economic dots between their shopping carts — brimming with foreign-made stuff — and America’s future.
Dec. 7 (Bloomberg) – Foxconn Technology Group, the major supplier to Apple Inc. and Hewlett-Packard Co., seeks to expand its operations in North America as customers request more of their products be Made in U.S.A. “We are looking at doing more manufacturing in the U.S. because, in general, customers want more to be done there,” Louis Woo, a Foxconn spokesman, said in a phone interview. He declined to comment on individual clients or specific plans. Apple, the world’s most valuable company and Foxconn’s biggest client, plans to spend more than $100 million next year on building Mac computers in the U.S., Chief Executive Officer Tim Cook said in a Bloomberg Businessweek interview published yesterday. Foxconn, based in Taipei, has 1.6 million workers globally, including factories in California and Texas that make partially-assembled products such as servers, Woo said.
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Retrieved from: http://consumerreports.org/cro/magazine/2013/02/made-in-america/index.htm
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Retrieved from: http://www.bloomberg.com/news/articles/2012-12-06/foxconn-plans-american-expansion-as-clients-seek-made-in-u-s-a-
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